Deborah
Saunders

Deborah helps ambitious founders and leadership teams navigate pivotal moments of growth — from identifying where the next wave of growth will come from and sharpening positioning and propositions, to evolving the brand, customer experience and go-to-market strategy needed to capture it.

Her particular strength is bringing a customer and market lens to complex business questions: uncovering unmet needs and new opportunities, making sense of what may feel like a messy strategic challenge, and turning insight into a clear direction and roadmap for growth. She is equally comfortable helping a founder pressure-test an important decision, rethink how a business is positioned, or step back and consider what needs to change for the next stage of growth.

Over a 30-year international career spanning P&G, strategy consulting and senior executive roles, Deborah has advised and worked with businesses ranging from entrepreneurial ventures and scale-ups to some of the world's best-known brands. Her experience includes Virgin Group, Worldpay, EDF Energy, BP, Cadbury, Sainsbury's, P&G, Church & Dwight, Logitech, Hilton, AT&T, and Inmarsat, and she has served as an interim CMO and CXO as well as an advisor to founders, CEOs and boards.

Today, Deborah combines that big-company strategic rigour with the pragmatism required in founder-led businesses. Alongside her consulting and fractional CXO work, she advises and mentors growing businesses, is an angel investor and venture partner with a focus on consumer and health & wellness, and is completing a book exploring what makes brands truly remarkable.