Deborah
Saunders

Brand & Growth Strategist, Venture Partner and CXO, The Remarkable Brand Co.

Deborah's Special Set of Skills

  • Brand Innovation
  • Brand Strategy 
  • Copywriting & Storytelling
  • Strategic Marketing
  • Customer Experience
  • Personal Branding

Deborah's Rise

Deborah’s keen understanding of the relationship between company and customer has made her a highly sought-after resource for brands across industries. Following a successful run with Procter & Gamble, she pivoted into strategy consulting to help businesses unlock growth through better brand-customer connectivity. Armed with an uncanny ability to blend creative thinking with strategic analysis, Deborah has been instrumental in shaping customer experiences for brands like BP, Cadbury, Inmarsat, Sainsbury’s, and T-Mobile. She is a three-time interim CMO and has held senior executive positions with EDF Energy, Virgin Group, and Worldpay. 


With deep expertise and sharp instincts honed over a 30-year international career, Deborah is committed to advocating for the customer experience and its essential role in creating valuable, enduring brands. In addition to her consulting work, she is a trusted advisor to several B2C and B2B scale-ups, a mentor to female entrepreneurs, an angel investor, and a venture partner focused on sustainability, fashion, and health and wellness. Deborah is a guest lecturer at London Business School and former recipient of The Guardian’s Women in Management MBA Award. When she isn’t building remarkable brands, or working on her book on the topic, she is adding a new dimension to her portfolio career as a barre instructor and health and wellness coach to women over 40.

Professional Superpower

Finding the strategic story that will get customers on your side, and keep them there.

Personal Superpower

Coupling the artistry and discipline honed by her earlier ballet career, with an insatiable curiosity about consumer behavior, to help brands sparkle.

What Drives Deborah

Deborah is passionate about architecting transformative experiences for founders, brands and customers.

Book a video call with Deborah

One-on-one mentorship sessions

Unlock an exclusive, one-on-one appointment with Deborah. During your video session, Deborah will be on the line to offer personalized advice, support and guidance designed to help power your business forward. Consider this your phone a friend (with major bonus points).

THE NORTH concierge team will contact you to complete your booking.

  • Duration: 30 minutes
  • Rate: $150

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