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Siffat
Haider

Co-Founder and Co-CEO, Arrae, Inc.

Siffat's Special Set of Skills

  • Brand Innovation
  • Brand Partnerships
  • Brand Strategy
  • Creative Direction
  • Marketing
  • Partnerships

Siffat's Rise

Siffat Haider began her journey in beauty as a blogger and podcaster, but it was a personal health crisis that ultimately shifted her purpose. After struggling with chronic issues and finding no relief through conventional medicine, she turned inward, experimenting with herbs, vitamins, and holistic remedies. The results were life-changing. Alongside her husband, Siff co-founded Arrae to bring natural, science-backed solutions to women everywhere. They launched the brand using their wedding savings, and scaled it to $1M in profitable revenue within its first year.

Professional Superpower

Siff is a narrative-shifter and brand builder. Under her leadership, Arrae has become a 9-figure wellness brand with a team of just 34 people, proving that lean, intentional teams can scale without compromising soul. She’s rebranded “unsexy” wellness challenges, from bloating to menopause, with elegance and impact (including naming Pamela Anderson the face of Arrae’s MB1 45+). From influencer marketing to IRL events, every aspect of Arrae’s growth has been built in-house, with clarity, conviction, and community at the core.

Personal Superpower

Siff leads with empathy, intuition, and vision. Her approach to wellness is grounded in personal experience and guided by a desire to help women feel empowered in their bodies. She brings both creative instinct and operational precision to everything she touches, inspiring her team and her community to aim higher and feel better every step of the way.

What Drives Siffat

Siff is on a mission to demystify wellness and make natural healing solutions accessible, elevated, and effective. She’s not just building a brand—she’s building a movement where women can reclaim agency over their health, feel seen in their struggles, and celebrate their wins with power and grace.

Book a video call with Siffat

One-on-one mentorship sessions

Unlock an exclusive, one-on-one appointment with Siffat. During your video session, Siffat will be on the line to offer personalized advice, support and guidance designed to help power your business forward. Consider this your phone a friend (with major bonus points).

THE NORTH concierge team will contact you to complete your booking.

  • Duration: 30 minutes
  • Rate: $250

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