Lisa
Odenweller

CEO & Founder, Kroma Wellness

Lisa's Special Set of Skills

  • Bootstrapping
  • Brand Partnerships
  • Business Planning
  • DTC / E-Commerce
  • Fundraising
  • Product Development
  • Sales and business development

Lisa's Rise

A seasoned entrepreneur and health visionary, Lisa’s innovations with food have redefined the wellness industry over the last decade. Kroma Wellness, and her previous venture, Beaming Wellness, have both been described as preeminent, cult-favorite brands in the space, renowned for their delicious and inventive products while creating widespread accessibility to the concept of food as medicine. 


With a robust ecosystem of devoted customers and influential angel investors, including A-list celebrities, entrepreneurs, and notable business leaders, Odenweller raised over $9M and launched Kroma Wellness in 2021 during the height of the COVID-19 pandemic in what is considered the most impressive capital raise in the history of a pre-revenue startup. As a female-founded brand, today, Kroma is proudly 90% funded by women.

Professional Superpower

Lisa knows a thing or two about creating go-to-market strategies for any budget size. It all starts with building a powerful network so you can masterfully cultivate strategic partnerships that take your business to the next level. From celebrity endorsements to investor sourcing, Lisa knows what it takes to build a brand that people love.

Personal Superpower

As a single mom with 3 kids, Lisa has an unmatched ability to manage time and relationships. She has started 4 companies along with 2 of the hottest wellness food and beverage brands over the last decade and raised over $14M in capital from highly influential Angel investors, all while juggling being a mom.

What Drives Lisa

Lisa is passionate about supporting other (female) entrepreneurs as she knows how hard (and lonely) building a company is while also knowing how many things go wrong and how to navigate during the toughest times. She knows because she made mistakes that cost her a company which was ultimately her greatest teacher. Now, she’s dedicated to helping entrepreneurs not make these same mistakes.

Book a video call with Lisa

One-on-one mentorship sessions

Unlock an exclusive, one-on-one appointment with Lisa. During your video session, Lisa will be on the line to offer personalized advice, support and guidance designed to help power your business forward. Consider this your phone a friend (with major bonus points).

THE NORTH concierge team will contact you to complete your booking.

  • Duration: 60 minutes
  • Rate: $350

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