This is The North — Personal Branding for Professional ROI Masterclass

Increase Your Wealth By Nailing Your Story

Save Your Seat

From the minds behind the Female Founder Collective and Jessica Zweig, Forbes personal branding expert and #1 bestselling author.  You are invited to join us for a one-day, immersive experience for advisors, founders, and executives looking to establish a clear and effective personal brand.

June 13 in NYC

Why Personal Branding?

As a professional in today’s world, it’s almost impossible NOT to have a voice. With things needing to be on social media or it didn’t happen, keeping your head down in hopes to raise up will mean you’re the greatest secret that was ever kept.

It’s impossible to be out there when you don’t know your voice, and it’s a friction fest to try to pitch yourself, create thought leadership, and create content if you don’t know your filters or your pillars. So we’re here to change that.

That’s where we come in. In working with you all, we’ve seen that personal branding is the difference between charging higher rates, garnering a community, or even getting paid that higher salary. It paves the way for long-term success, increased income, and thought leadership opportunities.

Given your high-powered careers and time-starved lives, we crafted a power hour (well, a power day) to give you a set of tools and a guidebook as a foundation that will be easy to implement into your day-to-day with definitive ROI.

Join Female Founder Collective’s The NORTH and Forbes personal branding expert and #1 bestselling author Jessica Zweig for an invite-only one-day, immersive retreat for advisors, founders, and executives looking to establish a clear and effective personal brand.

During this exclusive interactive retreat, you will create a personal branding playbook. This will include defining your personal branding pillars, determining your positioning, creating your thought leadership model, developing a content strategy and the start to a content calendar for a social presence that supports your personal brand, and building a DIY PR plan to expand your reach and cement your position as a thought leader.

Get the answers to questions like: What am I known for? What do people say about me when I’m not in the room? What presence do I have among peers? Do I need a TikTok, podcast, or book deal? When and where do I need to show up? What can I share without putting myself at risk? How can I show up consistently without constantly being online? How can I captivate an audience? And, how can I leverage my personal brand to increase opportunities, partnerships, and income?

Meet Your Masterclass Host, Jessica Zweig

_Jessica Zweig Headshot 2024 - Jessica Zweig
Jessica Zweig is a Forbes Personal Branding Expert, Founder of SimplyBe., INC 5000's Fastest Growing Company in America, 2x Gold Stevie Award Winner for Female Entrepreneur of the Year, and #1 Bestselling Author of "Be. - A No Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself."

Space is limited. Join the waitlist below.

What's Included In Your Masterclass?

For $4,997, attendees will leave with their own comprehensive personal brand playbook, worth over $40,000, including:
• Personal brand messaging to develop your thought leadership angle

• Brand positioning kit: defining your (3) audience targets (clients, colleagues and community), positioning you as an expert in your field, attracting your ideal customer personas

• Media training, interview tips, speech articulation and voice training to jumpstart your PR plan

• Content planner to establish a consistent cadence and presence online

• 4-5 turnkey content and copy templates
• Social media audit
• 30-second elevated elevator pitch for speaking and advising
• A signature 'offer' that is repeatable/sellable for ecommerce on The North and your own website

WHAT’S INCLUDED?
• Personal branding playbook
• Vetted media list
• Professional headshot
• Guest editor access for The NORTH newsletter
• Breakfast, lunch, and dinner
BONUS OFFER: As a bonus offer, attendees will receive a 3-part digital personal branding masterclass course. This digital masterclass will equip you with the tools to craft a personal brand strategy to elevate your visibility, enhance your thought leadership, and refine their social media presence via Instagram and LinkedIn—the two leading channels to build your personal brand as an entrepreneur and executive today.

BONUS OFFER: You will also get an introduction to a thought leadership team who can develop a custom masterclass, keynote presentation, or webinar to cement your personal brand positioning. 

This $4,997 investment in your brand offers exponential returns in increased market visibility, higher earning potential, and enhanced professional opportunities.

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