Aliett
Buttelman

Professional Superpower

Aliett is a category creator with unmatched instinct. From bootstrapping to eight figures in two years to earning organic celebrity placement on Taylor Swift, Lisa of BLACKPINK, and Rita Ora, she’s built Fazit with sheer ingenuity and scrappy, grassroots strategy. Her in-house, culture-first approach to marketing has landed Fazit in Bloomberg, Business of Fashion, Glossy, and NBC/Peacock’s The Swift Effect, all without a traditional playbook.

Personal Superpower

Aliett leads with edge and authenticity. Whether coining a new product category or hacking retail growth across mass and specialty in a single year, she moves with clarity, boldness, and intention. Her style is fearless, intuitive, and unafraid to challenge beauty’s old rules.