Lindsey
Peterson

CPG, Beauty, & Fashion Consultant, AI Growth, Ground AI, ex-VIOLET GREY & Saks

Lindsey 's Special Set of Skills

  • Brand Strategy
  • Business Development
  • Retail Strategy
  • GTM Strategy
  • DTC / E-Commerce
  • Revenue Growth

Lindsey 's Rise

Lindsey Peterson is the Head of Partnerships at Ground AI, where she helps DTC beauty and wellness brands harness the power of artificial intelligence to scale smarter and drive sustainable growth. With 10+ years of experience across iconic retailers like Violet Grey, Saks Fifth Avenue, and Verishop, Lindsey has built a career at the intersection of commerce, storytelling, and innovation, helping brands navigate the evolving digital landscape without losing their soul.

Professional Superpower

Lindsey is a translator between worlds, bridging cutting-edge tech with brand authenticity. Whether structuring strategic retail partnerships or integrating AI into marketing pipelines, she’s known for aligning data with intuition and commerce with creativity. Her expertise has earned her spots as a CEW Moderator, 3x Cosmoprof Speaker, and judge for the NY Now Awards.

Personal Superpower

With a sharp eye for talent and a deep respect for brand heritage, Lindsey leads with both insight and integrity. She’s passionate about championing founder-led beauty, building collaborative ecosystems, and using innovation to uplift, not disrupt, the industry’s creative core.

What Drives Lindsey

Lindsey is driven by a belief that the future of beauty lies in thoughtful innovation. Whether helping legacy retailers adapt or guiding new brands into tech-forward growth, she’s committed to building a more connected, empowered, and dynamic beauty ecosystem, one meaningful partnership at a time.

Book a video call with Lindsey

One-on-one mentorship sessions

Unlock an exclusive, one-on-one appointment with Lindsey . During your video session, Lindsey will be on the line to offer personalized advice, support and guidance designed to help power your business forward. Consider this your phone a friend (with major bonus points).

THE NORTH concierge team will contact you to complete your booking.

  • Duration: 30 minutes
  • Rate: $200

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