Founder & CEO, LIVELY
Michelle's Special Set of Skills
- Balancing motherhood and career
- Community Building
Ten years ago, Michelle had her first dose of startup life while at Thrillist Media Group, where she sat as the VP of Merchandising. And once she had her first taste, she was completely hooked, ultimately fusing her knowledge of the lingerie business (thanks to four years at Victoria’s Secret) with her mastery of building a brand from the ground up.
So in 2016, Michelle launched LIVELY, one of the first D2C lingerie brands on the market, changing the design of bras to suit women (and not the other way around) and help them feel passionate, purposeful and confident inside and out. And she grew LIVELY from concept to acquisition — starting with $15 million in funding to selling for $105 million to Wacoal in just three years, beating the odds of POC female-founded companies.
To date, LIVELY has gone from fully online D2C, to having four brick-and-mortars, and can now be found in the aisles of Target. Her success at LIVELY has led Michelle to share her success on the audio “stage,” with her podcast No Makeup Needed, where she talks with female entrepreneurs with bold visions for the future of women in business.
Michelle’s networking skills are second-to-none — and she attributes her success to the powerful relationships she has built over the last decade with other female founders.
A relentless optimist by nature, Michelle rarely, if ever, backs down from a challenge.
What Drives Michelle
Book a video call with Michelle
One-on-one mentorship sessions
Unlock an exclusive, one-on-one appointment with Michelle. During your video session, Michelle will be on the line to offer personalized advice, support and guidance designed to help power your business forward. Consider this your phone a friend (with major bonus points).
THE NORTH concierge team will contact you to complete your booking.
Duration: 30 minutes
Browse More Stars Like Michelle
Founder, Rebecca Minkoff
Co-Founder, Female Founder Collective
No-BS businesswoman whose personal brand is just as edgy, feminine, and iconic as her fashion line.
Co-Founder & CEO, Wander Beauty
5-time founder, 3 exits, former Goldman Sachs banker/Super Angel Investor & Advisor
Founder & CEO, Ceremonia
Ex Marketing Leadership and Uber and Away, Forbes 30 under 30
Founder & CEO, Live Tinted
YouTube Creator/Entrepreneur 100’s Most Powerful Women of 2020