Patricia
Valera

Owner & Chief Beauty Innovator, Beautybrandr LLC

Patricia's Special Set of Skills

  • Brand Innovation
  • Brand Strategy
  • DTC / E-Commerce
  • Forecasting
  • Growth Marketing
  • GTM Strategy
  • Marketing
  • Networking
  • Operations
  • Product Design
  • Product Development
  • Product Manufacturing
  • Retail Strategy
  • Revenue Growth
  • Sales and business development
  • Scaling
  • Strategic Planning
  • Thought Leadership

Patricia's Rise

Patricia will be the first to admit that the beauty space is crowded and cluttered — and yet lacks the products that consumers are still demanding,  after (let’s face it) hundreds of years. This  is why she’s on a mission to create a space where indie  beauty founders, at any stage, can find the resources they need to turn their ideas and products into viable and wildly successful businesses.

Patricia’s childhood was filled with roller sets, blowouts, and hair treatments, as she spent her formative years at her favorite place — her grandmother’s salon in Manhattan. An immigrant from the Dominican Republic, Patricia’s abuela instilled in her a love and appreciation for the world of beauty.

Turning her childhood passion into her career, Patricia started her path at Redken 5th Avenue and quickly rose up the ranks in the beauty world with her knack for spotting emerging trends, crafting original brand concepts and developing impactful beauty campaigns.

Professional Superpower

Patricia believes in the transformative power of a great beauty product, and uses her 23+ years of experience in the space to help founders navigate their path forward, get their sh!t together, and grow a phenomenal beauty brand.

Personal Superpower

Patricia loves to travel, and takes inspiration from the 22+ countries she’s visited to explore what beauty means on an international scale.

What Drives Patricia

Patricia knows firsthand the power of building relationships with other female entrepreneurs. As an advisor, she hopes to inspire beauty-lovers like herself to pave their path forward and launch, or vastly improve, their businesses.

Book a video call with Patricia

One-on-one mentorship sessions VIA Webex

Unlock an exclusive, one-on-one appointment with Patricia. During your video session on Webex, Patricia will be on the line to offer personalized advice, support and guidance designed to help power your business forward. Consider this your phone a friend (with major bonus points).

THE NORTH concierge team will contact you to complete your booking.

  • Duration: 60 minutes
  • Rate: $500

IN PARTNERSHIP WITH WEBEX

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