Patricia
Valera

Patricia will be the first to admit that the beauty space is crowded and cluttered — and yet lacks the products that consumers are still demanding,  after (let’s face it) hundreds of years. This  is why she’s on a mission to create a space where indie  beauty founders, at any stage, can find the resources they need to turn their ideas and products into viable and wildly successful businesses.

Patricia’s childhood was filled with roller sets, blowouts, and hair treatments, as she spent her formative years at her favorite place — her grandmother’s salon in Manhattan. An immigrant from the Dominican Republic, Patricia’s abuela instilled in her a love and appreciation for the world of beauty.

Turning her childhood passion into her career, Patricia started her path at Redken 5th Avenue and quickly rose up the ranks in the beauty world with her knack for spotting emerging trends, crafting original brand concepts and developing impactful beauty campaigns.

Patricia knows firsthand the power of building relationships with other female entrepreneurs. As an advisor, she hopes to inspire beauty-lovers like herself to pave their path forward and launch, or vastly improve, their businesses.