Vanessa
Pham

Founder Coach & Co-founder, Omsom

Vanessa 's Special Set of Skills

  • Brand Strategy
  • Fundraising
  • GTM Strategy
  • Leadership Development
  • Public Relations
  • Retail Strategy

Vanessa 's Rise

Vanessa Pham is an award-winning consumer founder turned founder coach, helping entrepreneurs build brands that shape culture—and build the inner resilience required to lead them. She first made her mark as the Co-Founder of Omsom, a “proud + loud” Asian food brand created to reclaim Asian flavors in the mainstream grocery aisle. With Vanessa at the helm, Omsom launched in Whole Foods, Target, and Sprouts, achieved 300 %+ YoY retail growth for three consecutive years, and built a loyal community of over 200K. In June 2024, Omsom was acquired by DayDayCook, a global leader in Asian CPG. The brand earned 20B+ press impressions, was named one of Inc.’s “Most Innovative Companies,” and recognized by CNN as one of the best cooking products on the market. Prior to building Omsom, Vanessa advised Fortune 500 CPGs as a management consultant at Bain & Company. A Harvard graduate with a degree in Economics and Sociology, her work has been featured in Vogue, Fast Company, The New York Times, and CBS Mornings.

Professional Superpower

Vanessa has a rare blend of foresight and operational clarity. Whether scaling a consumer brand or coaching mission-driven founders, she sees around corners and helps leaders move with intention. Her experience ranges from advising billion-dollar corporations to building a startup from zero to acquisition—all while leading with cultural authenticity and strategic rigor. Founders describe her as a “gifted guide” who elevates not just businesses, but the people behind them. She’s been recognized as a Forbes 30 Under 30 honoree (and later, a judge), a Fortune “viral startup star,” and one of Inc’s Female Founders 250.

Personal Superpower

At her core, Vanessa is a deeply empathetic leader. An ENFJ (heavy on the F), she brings heart, intuition, and presence to everything she does. She loves creating beautiful meals, spaces, and experiences, and believes in the healing power of rhythm, music, and movement. As the daughter of Vietnamese refugees, Vanessa draws strength and pride from her cultural roots—and infuses that same sense of identity and purpose into every project she touches.

What Drives Vanessa

Vanessa is driven by the belief that building a company isn’t just a professional journey—it’s a personal one. Her mission is to help founders lead from a place of clarity and alignment, while creating businesses that reflect their values and reshape culture at scale. Whether she’s on a coaching call, speaking on a stage, or sharing a meal with loved ones, Vanessa’s north star remains the same: honor the story, build with soul, and never dim your bold.

Book a video call with Vanessa

One-on-one mentorship sessions

Unlock an exclusive, one-on-one appointment with Vanessa . During your video session, Vanessa will be on the line to offer personalized advice, support and guidance designed to help power your business forward. Consider this your phone a friend (with major bonus points).

THE NORTH concierge team will contact you to complete your booking.

  • Duration: 30 minutes
  • Rate: $250

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