Aarti
Kapoor

Partner, VMG Partners

Aarti 's Special Set of Skills

  • Business Development
  • Establishing KPIs
  • Financial Modeling
  • Fundraising
  • Investor sourcing
  • Mergers & Acquisitions

Aarti 's Rise

Aarti Kapoor is a Partner at VMG Partners, a leading growth equity firm specializing in consumer and retail investments. With 18 years of experience spanning principal investing, M&A, and capital markets advisory, she has worked at the intersection of high-growth consumer brands and transformative financial strategies. Before joining VMG, Aarti was an investment banker at Goldman Sachs, where she led the disruptive growth effort in consumer and retail investment banking, focusing on wellness, lifestyle, and leisure brands. Prior to that, she pioneered one of Wall Street’s first health and wellness investment platforms at Moelis & Company, establishing a multimillion-dollar business while still at the Associate level.

Professional Superpower

Aarti has deep expertise in capital markets, strategic transactions, and high-growth consumer businesses. As CEO of VMG Consumer Acquisition Corp., she successfully took a SPAC public on Nasdaq, raising $230M to fund disruptive consumer and retail companies. At VMG, she oversees multiple investment platforms within the firm’s $1B consumer fund, including multi-unit services (fitness, aesthetic services, pet services, restaurants) and pet consumer products, building entirely new categories from scratch. Her unique vantage point across M&A, capital raises, IPOs, and private and public market transactions makes her a sought-after expert in the financial and consumer sectors.

Personal Superpower

Aarti is a recognized industry thought leader, frequently speaking at top conferences like CNBC Women & Wealth, Bloomberg Business of Sports, RFDC, ESPNw Summit, and Boutique Fitness Summit. Her deep industry knowledge and ability to connect financial strategy with consumer behavior have earned her spots on Forbes 30 Under 30 in Finance and Business Insider’s "Rising Stars" of Wall Street. She has been featured in Bloomberg, CNBC, Yahoo! Finance, and other major outlets, cementing her status as a trusted voice in consumer and retail dealmaking.

What Drives Aarti

Aarti is passionate about building and scaling disruptive consumer brands through strategic financial partnerships. Whether leading billion-dollar investment funds, pioneering new industry platforms, or advising market-defining transactions, her focus remains the same: unlocking growth, driving innovation, and shaping the future of consumer and retail industries.

Book a video call with Aarti

One-on-one mentorship sessions

Unlock an exclusive, one-on-one appointment with Aarti . During your video session, Aarti will be on the line to offer personalized advice, support and guidance designed to help power your business forward. Consider this your phone a friend (with major bonus points).

THE NORTH concierge team will contact you to complete your booking.

  • Duration: 30 minutes
  • Rate: $250

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