CMO, Thrive Market

Amina's Special Set of Skills

  • Advertising
  • Brand Strategy
  • Creative Direction
  • Customer Acquisition
  • Digital Marketing
  • DTC / E-Commerce
  • GTM Strategy

Amina's Rise

With two decades of experience in CPG marketing at P&G, followed by a pivotal role at The Honest Company, Pasha serves as the safeguard of the mission-driven powerhouse, Thrive Market. Tasked with humanizing the online grocery’s mission — making healthy living easy and affordable to all, she drives her team to focus on ‘acts vs ads.’ Under her watch, the company doubled its revenue, reached over 1 million members in 2020, and was recognized as the largest grocer to ever receive B-Corp certification, raising more than $12 million for those affected by food inequality.

Prior to The Honest Company, the UPENN grad started her career at Procter & Gamble, where she initially worked as a brand leader during her decade-plus tenure. Having lived in more than 13 countries, Pasha now resides in LA with her family, where they spend endless time living a healthy life outdoors. She enjoys actively mentoring other female leaders.

Professional Superpower

“Big wins don’t come from small swings.” Be strategically focused to drive exponential business results. I have moved from big CPG giants like P&G to small face-paced companies like Thrive Market and Honest company and am passionate about creating, building, and growing brands to their best. Growth in all these roles has come from making the right, bold, big bets that solved tangible consumer problems at the right time.

Personal Superpower

“Once you make a decision, never look back.” Career, business, or even financial, you will have to make big strategic choices throughout your life, but once you decide, you need to accept your decision(s) and make it work. I have a positive, balanced approach to life and believe you need to ensure your work, life, health, and spiritual goals are all integrated and aligned.

What Drives Amina

Pasha will stop at nothing to help brands stay innovative and growth-oriented. She was recently listed in Forbes’ third annual CMO Next 2021 list as one of the country’s top marketing chiefs. She has been recognized by Brand Innovators, Women to Watch For, as well as by Adweek for her notable Career Moves and is featured in numerous podcasts, including TOP CMO, Creator IQ, Earned Podcast, Rebecca Minkoff's "Superwomen" and AdWeek's "Brave Commerce” and recently spoke at the Forbes CMO Summit 2022 about the importance of sustainability and marketing.

Book a video call with Amina

One-on-one mentorship sessions

Unlock an exclusive, one-on-one appointment with Amina. During your video session, Amina will be on the line to offer personalized advice, support and guidance designed to help power your business forward. Consider this your phone a friend (with major bonus points).

THE NORTH concierge team will contact you to complete your booking.

  • Duration: 30 minutes
  • Rate: $500