Aruna
Ravichandran

Senior Vice President and Chief Marketing Officer, Webex by Cisco

Aruna's Special Set of Skills

  • Advertising
  • Brand Innovation
  • Business Development
  • Customer Acquisition
  • Digital Marketing
  • Growth Marketing
  • GTM Strategy
  • Marketing
  • Networking
  • Performance Marketing & Growth
  • Revenue Growth
  • SaaS Models
  • Sales and business development
  • Scaling
  • Thought Leadership

Aruna's Rise

For Aruna, it all began with a foundation of studied education. Holding an MBA and MS Computer Engineering degree from Santa Clara University, a BS Computer Science degree from Bangalore Institute of Technology (BIT), and a graduate degree from the esteemed CMO Leadership program at Kellogg Business School in 2019, it’d be fair to call her a decorated student.

Over the past two decades — Aruna has become an industry expert on SaaS marketing and enterprise technology. She’s built digital routes-to-market and expanded on the service addressable market for companies including HP, Juniper, CA Technologies and now, Cisco, where she currently holds a leadership role overseeing the marketing for what’s become a $6B organization.

Today, Aruna has authored two pioneering books on DevOps, is a contributor for Forbes.com, and serves on multiple corporate boards. She is a multi-award honoree, including: Top 100 Most Influential Women in Silicon Valley 2016, and the National Diversity Council’s 2016 Most Powerful and Influential Woman.

Professional Superpower

Helping companies elevate their marketing capabilities to drive enterprise-wide revenue and build world class marketing organizations.

Personal Superpower

Aruna is a passionate believer in a people-first approach. By focusing on the humans at the heart of every business, she’s been able to shepherd leaders towards a more innovative, culture-conscious, inclusive way of operating in the business world.

What Drives Aruna

Recognized as an authority on ‘the future of work’, Aruna’s passion and success lies in her ability to marry her computer engineering background with a maniacal customer focus. By positioning the role of CMO as one of a ‘growth partner’, instead of a ‘marketing cost-center’, and establishing a business-outcome philosophy that is based on equal parts: purposeful storytelling and data science, she’s been an innovative, rapidly rising star in her field. Put simply: when you focus on the people at the heart of a business’s narrative, the tale will always be a success story.

Book a video call with Aruna

One-on-one mentorship sessions

Unlock an exclusive, one-on-one appointment with Aruna. During your video session, Aruna will be on the line to offer personalized advice, support and guidance designed to help power your business forward. Consider this your phone a friend (with major bonus points).

THE NORTH concierge team will contact you to complete your booking.

  • Duration: 30 minutes
  • Rate: $500
Aruna is not accepting sessions at this time.

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