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Ashley Wilson
Brandau

Founder & Head, Brand Day Consulting

Director of Production, Alice Walk

Ashley Wilson's Special Set of Skills

  • Logistics
  • Fulfillment
  • Operations
  • Product Development
  • Product Manufacturing
  • Supply Chain Consulting

Ashley Wilson's Rise

Ashley Wilson Brandau is a product and supply chain executive with more than 16 years of experience helping consumer brands build, launch, and scale products around the world.

She has held leadership roles at Athleta, Banana Republic, minnow, Solid & Striped, Kilte, Alice Walk, and Cadets, leading product development, sourcing, manufacturing, and production across both publicly traded retailers and founder-led businesses. Her experience spans 20  COO’s across Asia, Europe, North America, and South America.

As Founder of Brand Day Consulting and a Fractional Product & Supply Chain Head, Ashley partners with founders and leadership teams during pivotal moments of growth. She helps companies build resilient operating models that improve speed to market, diversify sourcing, strengthen vendor partnerships, manage ever changing tariffs and tariff refunds, preserve cash flow, and create the operational discipline required to scale.

Ashley also specializes in private label swim, helping brands move from concept to commercial production through design development, sourcing, factory selection, fit, testing, manufacturing, packaging, and fulfillment. She successfully helped launch private label swim for Staud & Rhode while overseeing private label for Solid & Striped and now is doing it on her own for a large e commerce site and contemporary based LA brand.

Professional Superpower

Ashley builds operating systems behind successful consumer brands. At Athleta, she developed and executed a responsive sourcing strategy that increased knit top revenue by 60% while dramatically reducing production timelines. The strategy created greater flexibility across styles, colors, prints, and sizing while balancing inventory, margin, and speed. She now applies those same principles to a broader array of businesses, helping leadership teams build supply chains that are more resilient, more efficient, and better equipped to navigate today's increasingly complex global manufacturing environment. Another superpower is launching private label swim for brands! Due to strong vendor relations, she has been able to successfully launch two private label swim lines from scratch. From identifying fabrics to executing design ideas into silhouettes to fine tuning fit to producing quality product, she has developed a niche expertise.

Personal Superpower

Ashley brings clarity when businesses need it most. Growth rarely follows a straight line. Products get delayed, costs and tariffs change, vendors miss deadlines, and internal priorities shift. Ashley is known for helping teams navigate those moments with a practical mindset. She listens first, solves problems collaboratively, and helps teams move forward with confidence. Clients value her not only for her operational expertise, but for the trust, perspective, and calm leadership she brings to every engagement.

What Drives Ashley Wilson

Ashley enjoys helping partners move beyond day-to-day operational challenges so they can focus on building their business. She believes resilient supply chains, disciplined execution, and strong partnerships create the foundation for sustainable growth, regardless of how quickly markets change.

Book a video call with Ashley Wilson

One-on-one mentorship sessions

Unlock an exclusive, one-on-one appointment with Ashley Wilson. During your video session, Ashley Wilson will be on the line to offer personalized advice, support and guidance designed to help power your business forward. Consider this your phone a friend (with major bonus points).

THE NORTH concierge team will contact you to complete your booking.

  • Duration: 30 minutes
  • Rate: $150

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