Founder & CXO, Cheryl Overton Communications

Cheryl's Special Set of Skills

  • Brand Strategy
  • Copywriting & Storytelling
  • Creative Direction
  • DE&I 
  • Public Relations
  • Social Media Marketing

Cheryl's Rise

Cheryl is a creative instigator driven by her passion for demonstrating the impact that can be generated when brands honor the perspectives and experiences of multicultural audiences. With more than two decades of progressive experience, she has led notable brand initiatives including Unilever’s Dove “Campaign for Real Beauty” and the American Heart Association’s “Go Red for Women,” each ranked among the best campaigns of the past 20 years by Ad Age and PR Week. Cheryl has also served as the senior African-American strategist for “The Talk,” Procter & Gamble’s unexpected and groundbreaking campaign about racial bias. 

Now, Cheryl is guiding brands toward a more inclusive and meaningful future as the Founder & CXO of Cheryl Overton Communications (COC), a “streative” advisory helping companies achieve business goals via the voices, influence, and persuasive power of multicultural audiences. In addition to moving the needle for clients and winning awards for COC, Cheryl is a regularly featured speaker on the topics of diversity, equity, inclusion, and cultural storytelling. 

Professional Superpower

Helping brands understand, own, and share the “why” behind their business.

Personal Superpower

Never backing down from a challenge.

What Drives Cheryl

Cheryl is passionate about proving that when you work with purpose and passion, your potential is limitless.

Book a video call with Cheryl

One-on-one mentorship sessions

Unlock an exclusive, one-on-one appointment with Cheryl. During your video session, Cheryl will be on the line to offer personalized advice, support and guidance designed to help power your business forward. Consider this your phone a friend (with major bonus points).

THE NORTH concierge team will contact you to complete your booking.

  • Duration: 30 minutes
  • Rate: $265