Devin
Fitzpatrick

Founder + CEO, CDF Consulting

Devin's Special Set of Skills

  • Brand Strategy
  • Business Planning
  • CRM Strategy
  • Digital Marketing
  • DTC / E-Commerce
  • Operations / Scaling

Devin's Rise

A tactical leader with 20+ years of experience working with world-renowned brands including Chanel, Starwood Hotels, and Shiseido, Devin has established herself as an innovator in e-commerce, digitally native brand building, and marketing. With a unique knack for interpreting data and making decisive growth decisions, Devin has fine-tuned her approach to scaling businesses within the fashion, beauty, and lifestyle industries. Her expertise has aided her in assisting emerging brands to increase revenue at astoundingly accelerated rates, including doubling, tripling, and yielding as much as a 91% increase in sales for some of the brands she’s worked with.  


Focus, precision, and her ability to find solutions buried inside data helped Devin launch CDF Consulting, a strategic data-driven firm specializing in helping Fashion, Beauty, and Lifestyle CPG Brands understand their business and accelerate growth.

Professional Superpower

Devin has defined a multifaceted, systematic strategy for analyzing and interpreting a business's data to identify issues, redirect and fine-tune marketing objectives, and ultimately re-develop relationships with current and new customers. This strategy enables her to set the stage for rapid scaling of any brand.

Personal Superpower

Devin’s background as a former Ivy League Division-One athlete inspires her fierceness and ability to juggle multiple projects with focus, precision, and the ability to pivot quickly while working with everyone from Fortune 500 companies to indie brands.

What Drives Devin

Data crunching, analysis, and interpretation are the essence of what drives Devin’s divine abilities and allow her to make a meaningful impact on billion-dollar brands and newly launched businesses. 

Book a video call with Devin

One-on-one mentorship sessions

Unlock an exclusive, one-on-one appointment with Devin. During your video session, Devin will be on the line to offer personalized advice, support and guidance designed to help power your business forward. Consider this your phone a friend (with major bonus points).

THE NORTH concierge team will contact you to complete your booking.

  • Duration: 30 minutes
  • Rate: $250

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