Elaine
Purcell

Co-founder and COO, Oula Health

Elaine's Special Set of Skills

  • Balancing motherhood and career
  • Business Development
  • Business Planning
  • Customer Acquisition
  • Fundraising
  • GTM Strategy

Elaine's Rise

Elaine Purcell embodies what modern career-driven women aspire to be. As the co-founder and COO of Oula Health, INC., a research-backed maternity care company, Elaine has mastered the art of work-life balance – overseeing her growing empire while still managing to balance motherhood. 


Purcell’s professional life is also reflective of the American entrepreneurial journey. Her background in healthcare began as a public servant working to help pass the Affordable Care Act. She then worked as a healthcare consultant for large health systems and insurers at Deloitte before leaping to leadership roles at Privia Health and CareMore. 


Elaine ultimately parlayed her healthcare experience into a driving force for Co-founding Oula Health, INC. Oula is a modern maternity clinic combining the best of obstetrics and midwifery care to deliver an evidence-based and personalized pregnancy experience. Her company aligns perfectly with her two passions: women's health and female entrepreneurship. In 2024, Oula was listed as one of Fast Company's most innovative companies, and as of today, they have helped deliver over 2000 babies!

Professional Superpower

Elaine isn’t your average entrepreneur; she’s also an expert in raising capital. She was named in Inc.'s Top 250 Female Entrepreneurs of 2024, partially due to her ability to raise $50M in venture capital from top investors and firms, including Chelsea Clinton, Google Ventures, Maverick, and Female Founders Fund.

Personal Superpower

Elaine’s personal superpower is intertwined with her professional superpower, which is pretty impressive. The modern maternity clinic she helped co-found is the same company that assisted in delivering her two children! Now, how’s that for work-life balance?!

What Drives Elaine

Elaine’s faith in female-driven initiatives has had a significant influence on her personal and professional life. She believes that women from all backgrounds deserve access to quality healthcare and equal opportunities.

Book a video call with Elaine

One-on-one mentorship sessions

Unlock an exclusive, one-on-one appointment with Elaine. During your video session, Elaine will be on the line to offer personalized advice, support and guidance designed to help power your business forward. Consider this your phone a friend (with major bonus points).

THE NORTH concierge team will contact you to complete your booking.

  • Duration: 30 minutes
  • Rate: $300

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