Jenelle
Sheridan

An accomplished leader with 15+ years of experience working with leading consumer brands, from pre-revenue start-ups to large enterprise businesses, Jenelle brings both a founder’s vision and an operator’s discipline to the businesses she serves. She has a demonstrated track record of driving profitable growth, managing complex P&Ls, and building high-performing teams. Her expertise has helped brands double their customer files, deliver 4x sales growth, and drive significant margin improvements across channels.

Jenelle has held numerous leadership roles at Athleta, a women’s active apparel brand part of the Gap Inc. portfolio, growing the brand from $200M to $1Bn+.  Most recently, as VP & GM Growth Businesses, she has spearheaded successful large-scale international launches, been at the helm for scaling both eCommerce and brick & mortar channels, and has led teams across strategy & business development.

Throughout her career, Jenelle also has experience leading vital business functions including digital marketing, product strategy, merchandising, consumer insights, CRM / analytics, and loyalty & payments teams.

Jenelle received her MBA from the Kellogg School of Management at Northwestern University, where she graduated Beta Gamma Sigma with a focus on Marketing & Strategy. 

Jenelle is passionate about sharing her extensive industry experience, empowering other women and new founders to navigate their own journeys with confidence and insight.