Laurel
Orley

CEO and Co-Founder, Daily Crunch

Laurel's Special Set of Skills

  • Brand Partnerships
  • Investor sourcing
  • Leadership Development
  • Media Planning
  • Retail Strategy
  • Strategic Planning

Laurel's Rise

Laurel Orley is the CEO and Co-founder of Daily Crunch Snacks, one of the fastest-growing brands in better-for-you snacking and an Inc. 5000 honoree. After 15 years leading media and marketing for global giants like Unilever, Diageo, and Hasbro (including the iconic Dove Campaign for Real Beauty.) Laurel pivoted into entrepreneurship to reimagine what healthy snacking could look and taste like. Inspired by a family recipe rooted in Ayurvedic tradition, she launched Daily Crunch in 2020 and scaled it into 16,000+ retail locations, including a national launch with Whole Foods in 2024.

Professional Superpower

Laurel expertly blends her knowledge in Consumer Packaged Goods with entrepreneurial edge. In just four years, she led Daily Crunch through a successful Series A (profiled in Forbes), built a powerhouse board chaired by former execs from Tate’s Cookies and Tom’s of Maine, and expanded the brand’s reach coast to coast. As a 2024 EY Entrepreneurial Winning Women honoree and Top 100 Women in Food & Beverage, she’s redefining the category with snacks that are as crave-worthy as they are clean-label and mission-aligned.

Personal Superpower

Laurel’s Down-to-earth personality and endless drive fuel her in so many aspects of her personal life. Laurel leads with passion, purpose, and a sense of playfulness. She’s a proud mom of three, a mental health advocate, and a leader who doesn’t just talk about sustainability; she champions it as a member of the Upcycled Food Association board.

What Drives Laurel

Laurel believes healthy choices shouldn’t feel like a compromise. She’s building a brand and a legacy that proves wellness can be joyful, inclusive, and irresistibly crunchy. Her mission? To snack boldly, live fully, and scale while keeping health at the center of her professional journey.

Book a video call with Laurel

One-on-one mentorship sessions

Unlock an exclusive, one-on-one appointment with Laurel. During your video session, Laurel will be on the line to offer personalized advice, support and guidance designed to help power your business forward. Consider this your phone a friend (with major bonus points).

THE NORTH concierge team will contact you to complete your booking.

  • Duration: 30 minutes
  • Rate: $100

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