Co-Founder & Co-CEO, Brand Love Lab
Noria's Special Set of Skills
- Balancing motherhood and career
- Brand Innovation
- Brand Partnerships
- Brand Strategy
- Business Development
- Leadership Development
- Retail Strategy
- Strategic Planning
- Thought Leadership
Noria has a passion for storytelling. Starting her career as a fashion editor at Lucky Magazine in the early 2000s, Noria knew early on that she could bridge her storytelling skills with her drive for building a brand’s vision. So she went on to lead design partnerships at Target, working to build groundbreaking collaborations with Soulcycle, Victoria Beckham, Lilly Pulitzer, and Hunter.
From there, she co-founded and invested in The Wonder — a children’s creative educational experience in the heart of TriBeCa. As the Co-Founder of Brand Love Lab, Noria specializes in brand development for top retailers, as well as entrepreneurs and celebrities, with a philosophy that creating successful businesses requires the perfect recipe of art, science, and a growth mindset.
Noria is a champion for women in business, investing in female-led companies such as (most recently) Dore and Kroma Wellness.
Noria is a magician when it comes to storytelling, and is an expert in creating an emotionally driven story for every client she works with.
What Drives Noria
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One-on-one mentorship sessions
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