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Louisa Serene
Schneider

Founder & CEO, Rowan, Inc.

Louisa Serene's Special Set of Skills

  • Bootstrapping
  • Business Development
  • Crisis Management
  • Fundraising
  • Retail Strategy
  • Revenue Growth

Louisa Serene's Rise

 Louisa Serene Schneider is the Founder and CEO of Rowan, the ear-piercing and hypoallergenic jewelry brand redefining a once-overlooked experience into something safe, celebratory, and medically grounded. Since launching in 2017, she has scaled Rowan to more than 100 locations nationwide, employing over 1,000 team members including licensed nurses, and building a business approaching $200 million in revenue. Prior to Rowan, Louisa held leadership roles in finance and academia, including Chief Administrative Officer at Alder Hill Management and Senior Director at Columbia Business School, where she led the renowned Value Investing Program and taught in the Executive MBA program. 

Professional Superpower

Louisa is a builder with financial precision and operational depth. She has raised over $30 million in venture and private equity funding and scaled a complex, service-driven retail business at national scale. Her background across M&A, investment research, and capital markets allows her to approach growth with discipline while executing with ambition. Whether launching a new category in retail healthcare or managing board-level strategy, Louisa brings clarity, structure, and long-term vision to everything she leads.

Personal Superpower

Louisa leads with curiosity and confidence. From teaching value investing to interviewing Warren Buffett, she moves seamlessly between analytical rigor and human connection. Her ability to translate complex ideas into accessible insight makes her both a respected operator and a compelling educator. She brings the same intentionality to her leadership, fostering teams that are both high-performing and deeply mission-aligned.

What Drives Louisa Serene

Louisa is driven by the opportunity to modernize everyday experiences through thoughtful design and trusted care. With Rowan, she set out to create a safer standard in ear piercing while building a brand that families can trust. Her broader mission is to build enduring companies that combine operational excellence with meaningful impact, shaping industries that touch people’s lives in lasting ways.

Book a video call with Louisa Serene

One-on-one mentorship sessions

Unlock an exclusive, one-on-one appointment with Louisa Serene. During your video session, Louisa Serene will be on the line to offer personalized advice, support and guidance designed to help power your business forward. Consider this your phone a friend (with major bonus points).

THE NORTH concierge team will contact you to complete your booking.

  • Duration: 30 minutes
  • Rate: $275
Louisa Serene is not accepting sessions at this time.

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