Sarah
Jahnke

Professional Superpower

Sarah brings together deep expertise in marketing, product innovation, and brand building across beauty, fragrance, and luxury consumer goods. At L’Oréal, she led marketing for high-profile fragrance brands such as Viktor&Rolf and Proenza Schouler and spearheaded experiential pop-ups for industry leaders like Giorgio Armani Beauty and Maison Margiela. She’s also a strategic thinker with investment and start-up roots—earning her MBA from the University of Chicago Booth School of Business, sourcing deals at Hyde Park Angels, and even filing her own patent for a personal care product idea. At Homecourt, she has raised over $7M in funding, built proprietary IP with multiple patents pending, and achieved standout customer retention—45% of customers return to purchase again. Her ability to blend aspirational branding with operational rigor has been key to Homecourt’s success.

Personal Superpower

A champion for women-led businesses and a collaborative builder by nature, Sarah thrives at the intersection of creativity and community. She has cultivated a company culture that mirrors Homecourt’s brand ethos—elevated, intentional, and warm—with team members who have stayed with the company since its inception. With a down-to-earth leadership style and a fierce belief in the power of thoughtfully made products, Sarah inspires those around her to think boldly, build with care, and embrace the idea that beauty belongs in every corner of our lives.