Shannon
Noll

Co-Founder, Linens & Hutch / iEnjoy Home

Shannon 's Special Set of Skills

  • Bootstrapping
  • Brand Strategy
  • Creative Direction
  • Financial Modeling
  • Product Development
  • Strategic Planning

Shannon 's Rise

Shannon Noll is the powerhouse entrepreneur behind two fast-growing brands redefining comfort and care—Linens & Hutch and Franny Beauty. She first made waves in the home goods industry as the Co-Founder of Linens & Hutch and iEnjoy Home, where she transformed a $3,000 startup into a multimillion-dollar company featured by retail giants like Target, Macy’s, and Bloomingdale’s. With a sharp eye for design, branding, and customer experience, Shannon helped make affordable luxury a household staple. Now, she’s blazing a new trail in clean skincare with Franny Beauty, a modern wellness brand rooted in simplicity, integrity, and results. Her tallow-based hero balm is already gaining traction on Amazon, signaling another breakout success. Whether in bedding or beauty, Shannon builds brands that meet real needs with purpose and polish.

Professional Superpower

Shannon is a creative strategist with the rare ability to scale soulful ideas into scalable, standout brands. From growing distribution into major national retailers to crafting brand identities that resonate deeply with consumers, her talent lies in blending mission with market. She knows how to make things move—fast. Her leadership spans product development, eCommerce, supply chain, and marketing, and she’s especially gifted at identifying white space and filling it with smart, story-driven solutions. Whether she’s leading a team, launching a product, or rebuilding a brand she once sold, Shannon leads with clarity, agility, and vision.

Personal Superpower

Shannon is, above all, a founder with heart. A mother of three and lifelong humanitarian, she brings empathy, grit, and authenticity to everything she builds. Her commitment to service goes beyond business, with volunteer work and global human rights advocacy shaping her personal mission. She’s not afraid to take big swings—from launching new ventures to buying back her own company to ensure its integrity stayed intact. Shannon leads with a clear sense of purpose and proves that motherhood and entrepreneurship aren’t mutually exclusive—they’re fuel for each other.

What Drives Shannon

Shannon is driven by the belief that business should serve people—offering products that truly enhance life while staying grounded in values. For her, success isn’t just about sales; it’s about impact, intention, and innovation. She’s on a mission to build brands that feel like home and products that nurture from the inside out. In a world that often praises hustle over heart, Shannon is pioneering a new kind of entrepreneurship—one that centers family, wellness, and doing good while doing great.

Book a video call with Shannon

One-on-one mentorship sessions

Unlock an exclusive, one-on-one appointment with Shannon . During your video session, Shannon will be on the line to offer personalized advice, support and guidance designed to help power your business forward. Consider this your phone a friend (with major bonus points).

THE NORTH concierge team will contact you to complete your booking.

  • Duration: 30 minutes
  • Rate: $200

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