Founder, SmartSweets and Bold Beginnings

Tara's Special Set of Skills

  • Brand Partnerships
  • Bootstrapping
  • Brand Innovation
  • Product Development
  • Retail Strategy
  • Scaling

Tara's Rise

Tara dropped out of university at 21 to begin recipe testing in her kitchen on a quest to innovate the first delicious candy- Without the sugar. During that time, Tara became the founder of SmartSweets. In less than a year, Tara took the company from her kitchen to store shelves nationwide less than a year later. SmartSweets can now be found in 130,000 stores across the USA & Canada, with partners including Target, Kroger, and Costco. Today, SmartSweets has helped people kick over 5 Billion grams of sugar and partnered with TPG Capital in a 360M Deal. SmartSweets is among the fastest-growing CPG brands to be founded by a solo female founder in North American history. Tara is the recipient of several entrepreneurial awards, including being named a Peter Thiel Fellow and featured in Forbes 30 under 30, among others.

Tara sold a majority stake in the business for $360 million in 2020, and now the young founder and owner has a new venture to empower fellow female entrepreneurs to get their start. Aptly named “Bold Beginnings,” the accelerator allows women under 30 to jumpstart their visions and lean on each other for support.

Professional Superpower

From recipe testing to store shelves, Tara grew SmartSweets from $0 to over $100M in annual revenue and 130,000 stores across the USA & Canada in just 4 years. You could say she has perfected the art of scaling.

Personal Superpower

Publicly, Tara has been recognized for how she beat the statistics of women in entrepreneurship not only by being a solo founder but maintaining ownership of her brand, keeping gender parity on her board, and scaling a team that has always been 80% female-identifying.

What Drives Tara

Tara has had a strong connection with the SmartSweets community since day one. She takes extra time to engage with their community, respond to their posts, and congratulate them on big life moments — they are the reason why Tara’s mission to Kick Sugar, Keep Candy exists and continues to grow.

Book a video call with Tara

One-on-one mentorship sessions

Unlock an exclusive, one-on-one appointment with Tara. During your video session, Tara will be on the line to offer personalized advice, support and guidance designed to help power your business forward. Consider this your phone a friend (with major bonus points).

THE NORTH concierge team will contact you to complete your booking.

  • Duration: 30 minutes
  • Rate: $300