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Yasmeen
Turayhi

CMO, Head of Product Marketing & Founder, Modern Product Agency, Inner Knowing Institute, Perspiva & Gateways to Awakening

Yasmeen 's Special Set of Skills

  • AI, Business Development

  • Business Planning

  • Community Building

  • Copywriting & Storytelling

  • GTM Strategy

  • Leadership Development

  • Marketing

  •  Performance Marketing & Growth

  • Scaling

  • Social Media Strategy

  • Technology

  • Thought Leadership

  • Time Management

  • Product Marketing

Yasmeen 's Rise

Yasmeen Turayhi is a product marketing executive, entrepreneur, author, and founder with two decades of experience turning complex ideas into products and stories that resonate. She has brought 200+ products and features to market, advised 45+ CEOs and founders, and helped technology companies navigate growth from seed stage through IPO. Her portfolio includes Adobe, IBM, Matterport, Life360, Republic, Mode Analytics, CryptoKitties, and Caption Health. Today, she is the Founder of Modern Product, Co-Founder of Perspiva, and Founder of Inner Knowing School and the Inner Technology Institute. A Cornell University and Columbia Business School graduate, Yasmeen has also been named a Top 100 Product Marketing Influencer by the Product Marketing Alliance two years in a row.

Professional Superpower

Yasmeen excels at transforming customer insight into compelling positioning, storytelling, and go-to-market strategy. Her experience spans B2B and B2C businesses, giving her a rare ability to understand both what customers want and how companies can successfully commercialize solutions around those needs. Through Modern Product and Perspiva, she helps founders uncover meaningful customer signals, sharpen their narratives, and bring products to market with greater clarity. Her expertise in product marketing, customer intelligence, GTM strategy, and commercialization makes her especially valuable to founders navigating launches, growth, and scale.

Personal Superpower

Yasmeen pairs analytical thinking with creativity, intuition, and deep curiosity. Beyond her work in technology, she is an award-winning filmmaker, four-time author, and host of Gateways to Awakening, a podcast ranked in the top 2% globally on Apple with more than 300 interviews exploring human potential, science, creativity, and transformation. Her multidisciplinary perspective allows her to see patterns others may overlook and translate complex ideas into narratives people can understand, remember, and act on.

What Drives Yasmeen

Yasmeen is driven by a desire to help people make clearer, more intentional decisions, whether they are building a company, launching a product, or navigating personal growth. Her work bridges business strategy with what she calls “inner technology,” the human capacities that strengthen clarity, creativity, intuition, and discernment. At the heart of her approach is a simple principle: listen deeply to your customers, trust your intuition, and learn to recognize which signals truly deserve your attention.

Book a video call with Yasmeen

One-on-one mentorship sessions

Unlock an exclusive, one-on-one appointment with Yasmeen . During your video session, Yasmeen will be on the line to offer personalized advice, support and guidance designed to help power your business forward. Consider this your phone a friend (with major bonus points).

THE NORTH concierge team will contact you to complete your booking.

  • Duration: 60 minutes
  • Rate: $600

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